National Museum Singapore x Doreamon

Doreamon x NMS 2022

The Doreamon Exhibition Singapore 2022

The Doreamon Exhibition landed at the National Museum Singapore in November 2022, its first global showcase outside of Japan.

 

Doreamon x NMS Takeover

From November to February 2022, The National Museum of Singapore hosted The Doraemon Exhibition, marking the first global showcase of Doraemon exhibits outside Japan. This celebration of Japanese pop culture brought together renowned contemporary artists like Takashi Murakami, Mika Ninagawa, and Yoshitomo Nara to creatively reinterpret the beloved manga character.

 
 

An Artistic Showcase

The exhibition featured 28 leading Japanese artists responding to the theme of "Create Your Own Original Doraemon." Their artworks showcased the fusion of traditional and modern expressions, captivating visitors with diverse interpretations of Doraemon. In addition to the Japanese artists, two exclusive artworks by Singaporean artists were displayed, highlighting local talent and bridging cultural gaps. The exhibition's global appeal resonated with visitors, fostering a deeper appreciation for cultural diversity.


A World of Collectibles

Enthusiasts had the chance to purchase limited edition Doraemon collectibles at the pop-up café and retail corner. Delectable treats and merchandise immersed visitors in Doraemon's whimsical world.

 

An Immersive Experience

The National Museum of Singapore went the extra mile in ensuring visitors had an immersive Doraemon encounter. The photo booth, fully branded with Doraemon's theme, allowed visitors to take home personalized photos. The immersive ambiance made them feel like part of Doraemon's enchanting universe. Notably, The Doraemon Exhibition saw a substantial increase in revenue, signifying the popularity of the manga character and the appeal of contemporary Japanese art to the public.

The Doraemon Exhibition at The National Museum of Singapore was a magical celebration of creativity, art, and cultural exchange. It left behind cherished memories and reinforced the enduring global appeal of this beloved manga character.


It was wonderful working with you this time through the Doraemon event [...]
I find the business model impressive especially when it is combined with a strong IP.
— Leyouki Pte Ltd
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