Embracing Love: Urban Outfitters’ Unforgettable Valentine’s promotion
The UO Kissing Booth
Show your UO love on Valentines day.
UO VDAY PROMO
When Urban Outfitters approached the Photo Booth Company with their concept, the team couldn't contain their excitement. The idea was simple yet brilliant: converting regular photo booths into 'Kissing Booths' where couples and friends could capture their moments of love and friendship.
The primary objective was to offer Urban Outfitters' customers a unique and memorable experience while engaging them through social media. Participants were encouraged to share their photos on social platforms using a designated hashtag, giving them a chance to win a £200 shopping spree. This gamified approach not only promoted brand engagement but also helped to spread the word about the Valentine's promotion.
To ensure that the promotion ran smoothly without any damage to the photo booths and store flooring, The Photo Booth Company offered its expertise in recommending the appropriate vinyl for printing the designs. This meticulous attention to detail demonstrated the dedication of both teams to deliver an unforgettable event.
Behind the scenes, our software team worked to organize the graphics for the custom vday triple strip. A comprehensive schedule was put together, bringing the Urban Outfitters team and local technicians into alignment; The seamless coordination allowed for a smooth transition from regular Photo Booths to the whimsical Kissing Booths on launch day.
The visual impact of the Kissing Booths surpassed all expectations. The stores became a hub of romantic allure and creative expression, irresistible to customers who eagerly queued up to take part in the celebration of love. The Valentine's promotion quickly became the talk of the town, and social media platforms were flooded with charming pictures from the booths, further amplifying the buzz around Urban Outfitters.
The success of the promotion was not just evident in the enthusiastic participation but also in the rocketing revenue during the weekly period it ran. The active engagement between Urban Outfitters and its customers during this time left a lasting impression, paving the way for future brand loyalty and engagement.
The collaboration between the Photo Booth Company and Urban Outfitters showcased the power of bringing creativity and innovation to retail promotions. Happy customers equaled happy clients, and the partnership exemplified the mutual benefits of combining ideas, expertise, and resources.
For the Photo Booth Company, working with clients on special events like this goes beyond just providing a service – it's about creating extraordinary and captivating experiences for their customers. Events like these reinforce the company's commitment to making moments memorable, one snapshot at a time.